First Rental Property

If you are an aspiring real estate investor looking to purchase your first rental property, you need to change the way you are using Facebook.

Also, if you are an existing real estate investor looking to purchase more rental property, you also need to change the way you are using Facebook.

We already know that many people in certain demographics have Facebook accounts, this is a given.  I guarantee you that most of these people do not fully comprehend the powerful marketing reach that Facebook can offer.

When I first started using my Facebook account, I didn’t really understand how powerful a marketing tool it was. However, when I started to observe how others used Facebook, I began to understand it’s marketing reach.

So why do aspiring and current real estate investors need to change the way they use Facebook?

This is because they need to create an:

1) Image
If you haven’t yet invested in real estate and you are looking to attract joint venture partners, you can demonstrate your credibility through the use of Facebook.  In order to show your potential partners that you are knowledgeable, you can post real estate related items on your Facebook page.  You can post interesting articles, and you can provide your thoughts on the article, in the form of a commentary.

Create a dialogue on Facebook with your ‘Friends’ and demonstrate to them that you have a keen interest in real estate investment and that you know what you are talking about.  When ‘Friends’ ask you questions about real estate investing via your Facebook page, take the time to mentor them.  Provide your thoughts and feedback publicly.

You can join real estate related investment groups through Facebook as well.  By doing that, you further demonstrate that you are someone who is interested in real estate, and you are able to network with like minded people.

I personally always post my most recent blog articles on my Facebook status.  This is because, I want people to know what I am doing and I am building my image.  I am a real estate investing expert and blogger.  This is the image that I am projecting to others.

As a real estate investor, in order to get people interested in what you are doing, you need to create a positive image.  Be mindful of what you are posting on Facebook. Make sure that the content that you are posting is always consistent with the image that you are trying to project. This is important if you want to build a positive image of yourself as a knowledgeable real estate investor.

Facebook is a powerful marketing tool.  Use it effectively.

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